In the world of mobile application development, UX Design or User Experience Design is a common term. It is one that is used nearly every day by professional app developers and those who are just beginning to think of an application concept. UX Design can make or break your app. Unfortunately, it is often a step of the app development process that many people ignore. This can be both problematic and costly. The importance of UX design in mobile app development cannot be overstated. So, let’s take a look at UX, why it’s important and what it will do to make your app better:
What Is UX?
UX is a jargon term of app developers that stands for “User Experience”. It is the process of designing things that are easy to use and easy to interact with. The goal of UX design in mobile app development is to enhance the experience that users have when using your app. It also ensures that users are able to fully understand how your app works and not get lost or frustrated when using it.
UX Lets You Plan Your Ideas
Often, when you are in the beginning stages of app development you still aren’t 100% certain about all the features your app will have or how they will be organized. UX design allows you to deeply and intensely think about these things before spending time and money programming the app. When you use UX design as a planning tool, it enables you to draft and redraft potential layouts for your app quickly and easily. In fact, you can even develop multiple versions of the layouts and features at once and have others give their input on which is better. By using UX design to plan out your app, you will end up with better developed ideas and a cleaner layout.
Draw Your Users Into Your App In Seconds With UX
When a user visits a website, it takes only a few seconds for them to decide if they want to stay on the site or if they will hit the back button. Fortunately, mobile apps have a bit more time to impress users. Since mobile apps are usually downloaded by the user, they will have already shown some interest in using the app by the time they actually open it for the first time. However, that doesn’t mean your app doesn’t need to quickly impress them.
UX design allows you to plot out an opening screen or feature that hooks users immediately and guides them further into the app. By using a simple UX outline to plan this, you can see the big picture of your app and therefore the best avenues by which to draw users in. Without designing with UX in mind, you could have a great app that users never see because they close it after seeing an unimpressive landing page.
Does UX Design Save Me Money?
Absolutely! As we mentioned before, UX design allows you to simply and quickly plot outlines of your app without the need for programming. Cutting out the need to write and edit complex code over and over will save you a lot of money in the long run.
One thing to keep in mind is that UX design does require some time. If you are paying developers on an hourly basis, remember that this will be billed in the same way that any other hours of work would. However, in almost all cases it will take less time for a good developer to do UX design planning than having to go back and edit an app’s code to change its layout or features after it has already been built. In the long run, taking advantage of UX design before building your app is a great way to cut back on app editing costs.
UX Design Guides Your Users Through Your App To Favorable Actions
One of the best things about UX design is that it allows you to “control” how your users move through the app. Imagine if you opened an app and there were 10 identical red buttons and you don’t know what any of them do. In this case, you will likely choose a button at random to start with or close the app altogether because you are confused. Now imagine opening an app with 9 identical red buttons and one large green button labelled “Start Here”. You are much more likely to press the large green button than any of the red ones. In a sense, this is exactly what a good UX design is supposed to be like. It should guide your users through the app in a way that is enjoyable for them and profitable or beneficial to you.
A good UX design should guide users through your app without it being obvious that they are being pointed in a specific direction. Rather than saying “Go here” you should use subtle techniques like highlighting a button or using a pop-up dialogue box to subconsciously suggest that a user click there. There is plenty of scientific evidence and design studies that highlight some best UX design practices. Check out 100 of them here.
Good UX Design Ultimately Leads To Better Profits
If the goal of your app is to turn a profit while providing users with a good experience, then UX design is critical. In a world where any given user could have fifty other apps on their phone hoping to convince them to make a purchase or watch an ad, you need your app to stand out. This is where UX design becomes your best friend. By gracefully guiding your user through the app and helping them decide what to click on, you can set yourself up for success.
Examine your UX design and identify the common paths that users are likely to follow. Make sure that these paths end in some sort of money-making strategy for your app. Whether this is an in-app purchase, an ad, or an achievement that encourages the user to keep going deeper, you can drastically improve your profits by having a well-designed UX. Just remember, a good UX should never be visible to the user. They should feel like they are knowledgeably in control of where they go in your app while you guide them behind the scenes.